Our Customers
Northern Foods operates in some of the most dynamic and fast moving categories of the food industry. We are focused on providing our customers with branded and own label products which deliver high repeat purchase rates.
Serving our customers
The majority, around three-quarters, of our business is with five key retailers - Asda, Marks & Spencer, Morrisons, Sainsbury's and Tesco - who we supply with a wide range of own label and branded food.
Reflecting the growth of the 'hard' discounters, nearly a fifth of our business is through sales to 'hard' discounters or discount products to our major customers. In addition, our contract to supply British Airways offers the potential for Northern Foods to grow into new markets in the future.
Our commercial teams are focused on how we can add value to these customers. Our long and well established relationships allow us to develop mutually beneficial business plans in our chosen categories.
Own label food ranges are one of the key differentiators for the major retailers in the UK. As a supplier with a long-standing reputation for quality and service delivery, we are able to support our customers by creating distinctive products which support their individual market propositions, across a wide range of product areas. We see repeat purchase rates as a strong indicator of our success in this area. Our highly respected technical teams and our rigorous approach to procurement support this approach, ensuring that we are a trusted part of the supply chain.
Strong brands
Northern Foods also produces a number of strong brands, including Goodfella's pizzas, Fox's biscuits and Matthew Walker Christmas puddings, which are sold through a number of distribution channels, including the major retailers, independent retailers, convenience chains and food service customers. Branded products represent approximately one-third of sales.
